Pick a life or work project you’d like to start or become more successful in. Rick says that big, selfless, simple ideas are what’s needed to cut through all the noise, get people’s attention and inspire them to get on board.

Is this idea selfless? Who does this idea serve and how does it serve them?

How are you demonstrating your empathy and service in your marketing material, sales process and customer service process?

How can you improve your ability to serve your tribe? And how can you demonstrate your empathy and service more clearly?

This post is an excerpt from this month’s feature: “The Bottom-line on Rick Smith’s The Leap” You can follow Rick on Twitter at @RickSmithAuthor and his website is www.leapbuilder.com

For the full Bottom-line audio and transcript, workbook, author interview and set of coaching emails, check out The Bottom-line on The Leap.