I just wanted to give you a quick heads-up on an upcoming change with my shoppingcart that most of you will be very happy about.
Here’s the Twitter summary:
I’m switching my shopping cart over to USD and increasing the Bottom-line Bookclub prices. To give you a chance to get in before the prices go up, for 48hrs after I’ve switched my cart to USD, you’ll be able to get the Bottom-lines at their current rate in USD. After that the Bottom-line Bookclub will go up by 50%. All members registered before 8 June will retain the lower rate even after the monthly subs go up for everyone else.
Here’s why…
When I first took my business online, I was living in London and so I registered my business, bank account and payment gateway in GBP. I didn’t know that most of the internet lives in America and, as a South African who was used to always making online payments in foreign currencies, I didn’t realize that most Americans are used to making online payments in USD and a lot are put off by the idea of being charged in foreign currencies. I’ve had a lot of requests from Americans and Canadians for me to charge in USD, the greater proportion of my newsletter readers are based in America, and most of the rest of the world is familiar with being charged in USD, so I think it makes sense for me to swap over to USD and cater for the majority of my readers.
What this means for you:
There are no additional charges for making payments online in USD if you’re using a GBP or other currency credit card. Your monthly charges may vary slightly though because they’ll adjust with the current exchange rate on the day that your billing goes through. I’m taking a bit of a hit with some additional charges because of the switch to USD – hence the fact that I’ll be increasing the Bottom-line Bookclub prices.
For current members, you don’t have to do anything. When I make the switch, I’ll manually adjust your monthly billing and change it to USD. As a member, you’ll keep your current low monthly subscription rate, at today’s GBP/USD conversion, so here’s what your ongoing monthly rate will be in USD:
- Gold Membership – $24 (pioneer Gold Members will keep their rate of $13 each month – you know who you are, and thanks again for your support since the beginning!)
- Silver Membership – $13
Dates for the switch to USD and price increase
If all goes well, I’ll make the switch on 4 June. After I switch over to USD, for a weekend + 48hrs, the USD prices will be:
- Gold Membership – $24 per month
- Silver Membership – $13 per month
- Individual Bottom-lines – $18 each
After that, on 8 June at 5pm MST, I’ll be increasing the Bottom-line Bookclub by about 50% as follows:
- Gold Membership: $34
- Silver Membership: $19
- Individual Bottom-lines: $24
Sorry for the boring, administrative post – I just wanted to give you a headsup that the Bottom-line Bookclub (and my coaching) will be available in USD in future, and to let you know that you’ll be given the opportunity to get in before the prices go up.
Thanks for your understanding and patience with this and, as always, thank you for your support. I’m just busy tying up the details on the Bottom-line on Invictus, ready for its release on 1 June. I can’t wait to share this one – it’s my favorite so far and there are some really great leadership lessons in there from Nelson Mandela’s wonderful example on leading South Africa through a peaceful transition to democracy. If you’re in a situation where you’re having to lead change in a high-conflict environment where you’re being nailed for everything you stand for, then this one is for you!
