Motivation is such a central issue when it comes to thriving at work and creating more of the life you want. Without motivation, you’ve just got dreams. Motivation makes stuff happen. Motivation also gets other people on board, making stuff happen. And motivation gets you through the hard bits and the drudgery of change.
But it turns out that, when it comes to motivation strategies in parenting, schools and corporates, the traditional carrot-and-stick approach doesn’t work as well as we’ve been thinking. In fact, Dan’s research shows that, rather than increasing motivation, there’s a strong chance that rewards and punishment will decrease motivation when you use it. So Dan’s presenting a new model for motivation, a model that’s more appropriate to the new economy where we’re engaged in much more right-brain-directed, creative, heuristic problem-solving. It’s a model designed to elicit intrinsic motivation.
Whether you’re a self-employed entrepreneur who struggles with motivating yourself, a corporate manager who needs to motivate your team, or a parent who wants to motivate your children, the Bottom-line on Drive will give you a new paradigm on motivation and all the tools you need for igniting your own and other people’s natural, intrinsic motivation – a far more powerful and pleasurable form of motivation than extrinsic motivation ever was.
