In short, A Whole New Mind is about the changes that are taking place in the world of work, and how it’s no longer enough to approach life and work with left-brain-directed thinking: we need to take a whole mind approach if we want to thrive in what Dan calls the “Conceptual Era.”

Some industries are already experiencing this shift to giving more attention to empathy, relationships, aesthetics, story, play and meaning, while others are still catching up to these changes. Either way, if you’re in a job role or industry where you’re realizing that you need (or want) to get better at these “softer skills,” then this would be a great Bottom-line for you:

In the Bottom-line on A Whole New Mind, you’ll learn:

• How and why the world of work is changing and what the “Conceptual Age” is all about.
• The differences between right-brain-directed and left-brain-directed thinking.
• How right-brain-directed thinking can help you to discover your true self and what’s most important to you, and be more present and relaxed in your life and work right now.
• Some simple ways to discover your own aptitudes and preferences in terms of right- and left-brain-directed thinking.
• Why left-brain-directed thinking isn’t enough anymore and why right-brain-directed thinking has become so valuable.
• 6 Key right-brain-directed skills and aptitudes that you need to develop to thrive in the Conceptual Age.
• Some general lifestyle practices that’ll help you to develop a general “whole mind” approach to life and work.
• 8 to 12 specific, practical things you can do to develop each of the 6 valuable right-brain-directed aptitudes.

When you buy the Bottom-line on A Whole New Mind, you’ll get:

• A 45min-60min audio Bottom-line lecture, highlighting and explaining the best ideas and change tools from Dan Pink’s book, “A Whole New Mind,” including exercises to guide you through coaching yourself to apply it to your own life.
• A pdf manual and digital workbook, including a transcript of the Bottom-line lecture and self-coaching exercises to guide you to apply the ideas to your own life.
• A 60min recording of my interview with the Creativity Coach, Charlie Gilkey, from Productive Flourishing.

Get the Bottom-line on A Whole New Mind

There are two ways you can get the Bottom-line on Dan Pink’s “A Whole New Mind:”

1. Buy this Bottom-line individually for $24

2. Join the club’s Archive Membership for $99 and get:

• Access to the full archives of 13 Bottom-lines so you can download this Bottom-line and any of the previous Bottom-lines you want, whenever you want.

About Dan Pink

Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work:

• A Whole New Mind: Why Right-Brainers Will Rule the Future, a long-running New York Times and BusinessWeek bestseller that has been translated into 20 languages.
• The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first American business book in the Japanese comic format known as manga. The Adventures of Johnny Bunko was one of the bestselling graphic novels of 2008 and the only graphic novel ever to become a BusinessWeek bestseller. The book is now being translated into 14 languages.
• Free Agent Nation: The Future of Working for Yourself, was a Washington Post bestseller that Publishers Weekly says “has become a cornerstone of employee-management relations.”

Dan’s articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

Dan’s next book, Drive: The Surprising Truth About What Motivates Us, will be released in late December (and I’m excited that he’s agreed to a Bottom-line interview on Drive! Look out for it with the Bottom-line on Drive, due out 1 Jan 2010)

Find out more about Dan, his website is: www.danpink.com
Follow Dan on Twitter: @DanielPink

About Guest Expert, Charlie Gilkey

Charlie is a blogger, coach and teacher and he “helps people change the world” by doing big things in small steps, helping creative people actually do something with their ideas, and helping people who don’t consider themselves creative to learn that they really are. Charlie is particularly talented at helping creatives to take a “whole mind” approach to making their ideas happen, bringing together Right-brain-directed creativity with Left-brain-directed analytical thinking, and gaining momentum through what Charlie calls “meaningful action.”

A polymath with a background in teaching philosophy at the University of Nebraska, Lincoln while he was completing his Ph.D. in Philosophy, while simultaneously managing a career as a logistics officer in the Army National Guard and starting up Productive Flourishing, Charlie has learned how to manage juggling multiple big ideas and dreams and escorting them into reality… all in a 24 hour day!

You can find out more about Charlie at www.productiveflourishing.com
And you can find him on Twitter at @CharlieGilkey

Buy the book to read alongside your Bottom-line Learning Program