Get the bottom-line on the highest-leverage change tools:

The 20% that’ll get you 80% of the results you want in life.

After years of deep immersion in personal development literature and having helped numerous professionals make the changes they want, I’ve created the Bottom-line Bookclub to help you:

• Work smart instead of hard by finding and focusing on only the highest-leverage information and most effective change tools.
• Take action and use the ideas to change or progress your life, by being coached with the specific questions to ask and action steps to take.
• Save money on coaching by getting the best information and change-tools that coaches use, at a fraction of the price.
• Save time, money and stress by helping you to find the shortest path to mastery and creating the life you want.

“It’s like having the very book author and your personal coach together in your own living-room!”

After only minutes of listening to the bottom-line audio, I was excited. After listening to the whole audio, I am convinced – Cath Duncan’s bottom-line book club is fabulous! – It may well revolutionize the way busy individuals read and learn. Cath has a charming manner and a wonderful skill for articulating the key concepts presented in the book, weaving these ideas together with her own insights as a coach and providing written exercises for deeper learning. It’s so valuable. It’s like having the very book author and your personal coach together in your own living-room!

Michelle Clarke, High-Achiever Coaching, www.motivcoach.co.za

Do you read all the recommended personal development books, but feel frustrated that, in spite of all your hard work, your life is still not what you want it to be?

For many of us, it feels like life’s just too busy and there’s too much information, too many choices. We want it all – the stimulating work, health and well-being, a happy family, rich relationships and personal growth. With so many choices, so many demands, so many opportunities and so much information, and trying so hard to have, do and be it all, it’s easy to end up overwhelmed, tired and frustrated that, in spite of all your hard work, your life is still not what you want it to be.

You can put in all the effort in the world, but if you’re focusing on the stuff that’s low-leverage and doesn’t make much of a difference in your results, or if you’re trying to do it all, then:

• You’re wasting money buying the books, seminars and courses
• You’re wasting time reading the books and attending the seminars
• You’ll feel like you’re on a never-ending quest to achieve the career and life you want, which always seems just out of reach

Two of the Biggest Challenges we face in the 21st Century:

• There’s too much information and too little focus

  “We are drowning in information but starved for knowledge” – John Naisbitt

  It’s cheaper and easier than ever for people to publish their ideas, so new information is being launched into the world at an unprecedented rate everyday. With so much information and so many options available to us, it’s difficult and time-consuming to choose what to read or listen to, it’s hard to know what to focus on, and it’s easy to become overwhelmed, distracted and thinly-spread… and ultimately ineffective in creating the life we want.

• Knowledge doesn’t translate into action.

  “A little knowledge that acts is worth infinitely more than much knowledge that is idle” – Kahlil Gibran

  If you think about it, nobody wants knowledge for the sake of knowledge – we want knowledge because of what it can help us achieve – great business results, better health, better working relationships with colleagues, reduced stress, more intimate relationships with your loved ones, and whatever else is really important to you. But if you’re not turning your knowledge into action and results, that knowledge is worthless to you.

“When it comes to personal development, your knowledge is only worth anything if you can actually use it to improve the quality of your life and work.”

Cath’s designed the Bottom-line Bookclub using proven accelerated learning principles that’ll give you the quickest route from hacker to Master, and help you convert your knowledge into real changes, so you can create the life you desire – it’s good stuff!”

Jamie Smart, CEO & Founder of Salad. www.saladltd.co.uk

So how do you turn that information and knowledge into
results you can see, feel and experience?

There are 5 things preventing you from using your knowledge to
make the changes you want:

• You’re trying to take in too much information.

  While our unconscious minds store everything, our conscious minds can only hold between 5 and 9 chunks of information at a time, and much less than that when we’re stressed. Often the information is excellent, but it’s just too much information to digest and apply altogether.

• You’re not prioritizing

  You’ve probably heard of the Pareto Principle – the idea that 20% of your efforts create 80% of your results. If you want fast, effective, sustainable change, don’t try to do it all. You only need to focus on the high-leverage 20%. The problem is that most people don’t know how to tell whether something is high-leverage information, so they try to focus on everything, or they channel their efforts into the low-leverage stuff that gets them nowhere slowly.

• You’re not asking smart questions.

  If you’re consuming a lot of information and you’re not asking questions about the validity of the information and how it applies to you, you won’t be fully engaged, you’re not using all of your own thinking resources and the information will be less relevant to you, so you’re less likely to use it.

• You’re engaging with the ideas just once.

  When we’re faced with a new idea, our brains search for a category to put it in and if none exists, our first reaction is to reject or resist that idea. Even if we do file it away, that new connection will be a weak one, and less likely to be exercised and, over time, it’ll fade away – use it or lose it!

• You’re not using your natural learning style.

  We all have a natural or preferred learning style, and only about 25% (some experts estimate much less) of us suit the traditional style of learning used in the school system, where you learn by reading, take the information in in a logical, sequential order, and rely on memorization of information. If you’re not one of those people, then you’ve probably always felt like you’re trying to squeeze into someone else’s shoes that are too small for you, and you have vast amounts of unused potential.

Now, imagine if there was a way that you could take the masses of personal development books out there and apply a filter that extracts not just the best books, but the 20% that’s the highest-leverage ideas and change-tools that the
top coaches use…

and get step-by-step coaching on how to actually use those tools…
so you can focus on only the stuff that really makes a difference
and start getting the results you want now…

That’s exactly what the Bottom-line Bookclub does for you…

Here’s how the Bottom-line Bookclub will help you close the gap between
knowledge and action and get the changes you want:

• Chunk down to small chunks of information

  Rather than trying to cram in a lot of information in one go, accelerated learning and productivity experts agree that you’ll learn much more quickly and be more likely to convert your knowledge into action if you focus on a small amount of new information at a time. The Bottom-lines are structured to give you the information in small, easily digestible chunks, and the daily coaching emails chunk the information down even further, highlighting just 1 small question you can ask yourself or action you can take each day.

• Focus on the 20% that is high-leverage

  Instead of trying to take everything in and do it all, start with prioritizing and filtering out the 20% of information that’s really going to make a difference in your results… and then focus on that! Sure, the rest of the information is probably interesting and will get you a few more little shifts, but that high-leverage 20% will get you at least 80% of the way to where you want to be. Filtering and finding the right 20% – the stuff that’s high-leverage, is a skill and requires years of immersion and experience in a particular field. I’ll do that for you and present it to you in a 45 to 60min Bottom-line audio seminar.

• Reflection:

  Instead of skimming over the information without asking questions, when we interact with new information and ask ourselves questions that guide us to make the information personal and apply it to our own lives, we dramatically increase our understanding and our ability to use the information in a practical way. The Bottom-line workbook and daily emails will give you powerful questions you can ask yourself, to apply the knowledge to your own life and make it relevant and alive, so that you’re compelled to use it.

• Repetition:

  Rather than engaging with the information just once, learning theorists say that we need to be exposed to a new idea 4 to 6 times, to translate that idea from an idea that we understand to an idea that we put into practice. The audio format of the Bottom-line seminar and the author interview makes it convenient for you to listen to them as many times as you like – strengthening your neural networks with each repetition, and the daily emails will provide you with smaller, regular reminders of the tools and ideas you can use to create the life you desire.

• Multi-sensory Learning and Using Your Natural Learning Style:

  Instead of learning through just one channel, you’ll accelerate your learning when you engage more than one sensory channel in your learning experience. So a combination of seeing it, hearing it and doing it is the most effective way to learn. The audio and workbook format means that you’re seeing and hearing the information. The workbook, and emails will ensure that you’re “doing” it too. And the structure of the full program means you can start with the component that’s most attractive to your learning style – for some people it’s the coaching emails, for others it’s the Bottom-line Audio, for others it’s the Manual and Workbook, and for others still, it’s the author interview that best suits their learning style.

“I highly recommend Cath’s Bottom-line to anyone who wants the short cut to personal development that leaves no stones unturned.”

How do we know who to trust and what to invest our precious time and money into? Well, thankfully here’s The Bottom-line! Cath has distilled the material that makes sense and works. She’s created a program that enables busy professionals and those of us who are serious about our personal development to assimilate the essential understandings, knowledge and wisdom which the true leaders of today have to offer. Cath presents The Bottom-line in a clear cut and no-nonsense manner. Her soothing voice and practical exercises enable listeners to get a rich appreciation of the material which she presents, and all this in a fraction of the time it takes to read the book. I highly recommend Cath’s Bottom-line to anyone who wants the short cut to personal development that leaves no stones unturned.

Jevon Dängeli, NLP / HNLP Trainer & Coach, www.neuro-linguistics.net

The Bottom-line Bookclub is ideal for you if:

• You love to read and you read widely about personal development, but you never seem to apply the stuff you read because you’re so easily distracted and you don’t know what to prioritize.
• Work, family, health and happiness are all important to you. You want it all, but most of all, you want to enjoy having it all, so you want to work smarter, not harder, when it comes to investing in your own personal development.
• You’re a coach or you work in the fields of personal or professional development and you need to keep abreast of the best ideas and coaching tools, and you’d love to have a smart way to do this.
• You don’t love to read, or you don’t have much time to read, but your personal growth is important to you. Because reading is difficult for you to get around to, you’d like to learn in a format that’s not time-intensive, offers options other than reading, and will conveniently fit into your daily routine.

The Bottom-line Bookclub is probably not for you if:

• You have a lot of time to read and and have a lot of experience in personal development. You know how to find the 20% of information and change tools that are high-leverage, and how to apply accelerated learning principles. So you’d prefer to mine the resources out of the books you read yourself.
• You’re the kind of person who takes action by being inspired with stories rather, than focusing on the practical “how to” side of things.
• Your personal development isn’t a priority for you (unlikely, if you managed to find your way here!)

What sort of books can I expect to get the Bottom-line on?

I’ve chosen a bunch of books already, based on some of my favorites, but I’ll also be keen to hear what general topics or specific book titles you’d like me to give you the Bottom-line on. Here are some of the books I’ve lined up to Bottom-line for you:

These are NOT book reviews or book summaries!

I’m not summarizing the book for you. Bearing in mind the specific sorts of challenges that professionals experience in the fast-paced, high-information, high-change world of work today, I’ll filter out and present to you the 20% that represents the most relevant and effective ideas and change tools that’ll help you to get the results you want. Oh, and I’ll help you make links between the different books, and see how they fit together, and break all the change tools down into step-by-step instructions so you can use them easily.

How much is a resource like this worth?

If you were to buy one book each month, that would cost you on average £10 to £16 (about $16 to $25).

And, since time is money, take a moment to consider how long it would take you to read those books and extract the useful stuff – perhaps 10 to 20 hours per book? It’s probably longer, considering that most of us read in the gaps in between doing other things, and every time your attention is broken, it takes about 15 minutes to refocus again. So then ask yourself…

“What’s my time worth to me?”

If you weren’t spending 20 hours a month reading those books, and invested your time in working instead, what could you earn in those extra 20 hours?

If you earned £10 (about $16) an hour, that would total £200 (about $320) a month!

Yes, I know that you don’t necessarily want to be working those extra hours, but do you want to spend all your limited leisure time reading? What other leisure activities or quality time with your loved ones do you wish you could have more time for?

I charge £97 (about $157) per session for individual coaching sessions…

With the Bottom-line Bookclub you’ll get coached to use the most powerful change tools that I use with my clients, for a fraction of the cost.

“…it enhances the subjects it covers and adds so much value to its members by incorporating workbooks and including in-depth interviews with authors.”

The Bottom-line Bookclub is a brilliant concept and fills a much needed void by sifting through the plethora of advice and information in the field of personal development and helping members identify what’s of value to their needs. One of the best things about the club that really sets it apart from anything else I’ve come across is the way it enhances the subjects it covers and adds so much value to its members by incorporating workbooks and including in-depth interviews with authors.

Cath Duncan is a natural interviewer and has such a wealth of knowledge herself and it’s this that enables her to identify the key points very quickly and get the best out of the authors she interviews. I highly recommend the Bottom-line Bookclub.

Adam J Jackson, Author of “The Flipside”, www.adamjjackson.com

There are 3 ways you can get the Bottom-line:

I’ve made the Bottom-line Bookclub flexible enough to suit your personal preferences, your lifestyle and your time and money budget. You can choose one of three different ways to enjoy the Bottom-line Bookclub:

1. As a Silver Member of the Bottom-line Bookclub, for £9 (about $14) per month, you’ll get:

A new Bottom-line Coaching Program each month, including:

• A 45-60min Bottom-line Coaching Audio of my Bottom-line on the highest-leverage ideas in the month’s chosen book.
• A Manual with a transcript of my Bottom-line and a Workbook to guide you to use the ideas and change tools get make the changes you want in your own life.
• Email Coaching 5 days a week, to help you stay focused and to guide you to take small consistent steps towards making the changes you want.

Who Silver Membership is most suited to:

You’ll enjoy this package most if you’re a busy person who finds it difficult to get around to reading. You want an efficient, to-the-point way to discover the highest-leverage ideas and change tools and you want to work smart in your personal development each month. If you want to save time by focusing on just the basics, and you want to keep a tight budget, then this is the best package for you.

2. As a Gold Member of the Bottom-line Bookclub, for £16 (about $25) per month, you’ll get:

A new Bottom-line Coaching Program each month, including:

• A 45-60min Bottom-line Coaching Audio of my Bottom-line on the highest-leverage ideas in the month’s chosen book.
• A Manual with a transcript of my Bottom-line and a Workbook to guide you to use the ideas and change tools get make the changes you want in your own life.
• Email Coaching 5 days a week, to help you stay focused and to guide you to take small consistent steps towards making the changes you want.

PLUS:

• A 60min recording of my interview with the author or a relevant expert on the topic, where I get their views on specific ways to apply the ideas to the kinds of changes you want to make.
• 30% off all Mine Your Resources offerings and/or gifts from Mine Your Resources, the authors and other recommended experts.
• Unlimited access to the Bottom-line archives, to download any of the previous months’ Bottom-line Learning Programs that appeal to you, whenever you want.

Who Gold Membership is most suited to:

If you’re the sort of person who wants to give it your all, if you’re working in the field of personal development and wanting to take your learnings to the deepest level, or if you’re keen on accessing Resource Mining Sessions with me anyway, then this is probably the best option for you. You might even want to read the book alongside the learning program (I hope to secure you some specials on ordering the books in future!), and my Bottom-line will help you to get the most out of the book if you do.

3. If you purchase the Bottom-lines Individually for £12 (about $18) per month, you’ll get:

A Bottom-line package on your chosen book, including:

• A 60min Bottom-line Coaching Audio of my Bottom-line on the highest-leverage ideas in your chosen book.
• A Manual with a transcript of my Bottom-line and a Workbook to guide you to use the ideas and change tools get make the changes you want in your own life.
• A 60min recording of my interview with the author or a relevant expert on the topic, where I get their views on specific ways to apply their ideas to the kinds of changes you want to make.
• Email Coaching every other day for 6 weeks, to help you stay focused and to guide you to take small consistent steps towards making the changes you want.

Who Individual Bottom-lines are most suited to:

If you’d like to go deeply into just one or a few of the Bottom-lines that are most relevant to the changes you’re wanting to make and what’s most important to you in your life right now, then this is probably the best option for you. You can browse the Bottom-lines that are currently available for individual purchase over here.

“If you are serious about your personal development and don’t know how, or where to find the time, the Bottom-line Bookclub is the answer.”

The Bottom-line Bookclub is a fantastic offering. The audios and workbooks are concise, yet jam-packed with valuable ideas. It’s going to help me get through a lot of reading, without picking up a book. If you are serious about your personal development and don’t know how, or where to find the time, the Bottom-line Bookclub is the answer. Try it.

Jurgen Banda-Hansmann, Photographer, Cape Town, www.Jurgen-photo.com

This is not a “get-it-quick-with-no-effort” program!

I want to be really clear about this. This is a way to work smarter in developing yourself, not a way to avoid real work altogether! As far as I’m concerned, there is no way to get significant growth without effort.

To get the changes you want, you’ll have to invest time, attention and energy into these programs, and nobody else can do that for you. But if you focus on the high-leverage 20% that I filter out and give you the Bottom-line on, and put your efforts into that, that’s when you’ll start seeing real results in as little as a few hours of focused effort each month.

And this is where I’m supposed to pile on the bonuses…

Well, I’m not going to do that… the feedback I’ve had from people who’ve already joined the Bottom-line Bookclub is that the Bottom-lines are incredibly rich and worth much more than the price.

And ultimately, the aim of the Bottom-line Bookclub is to help you cut through information-overload and focus on the most important, highest-leverage information, so I’m not going to pile on bonuses that’ll just add to the information-overload and be worthless to you when you can’t find the time to get through it all.

Just know that, if this is your kind of thing, and you want a smart way to invest in your personal development without working longer and harder at it, and you want just the most important information and most effective change tools that’ll make the biggest difference in your life, then I’m committed to making sure that you get that.

Select the Program that Suits You Best

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100% Money-back guarantee

It’s really important to me that you’re fully satisfied (and hopefully even have your expectations exceeded) when you join the Bottom-line Bookclub. If you feel, for any reason whatsoever, that this purchase didn’t meet your expectations, just send me an email within 30 days of subscribing, and I’ll refund you in full – no questions asked.

And don’t worry, at any point, if you should wish to cancel your Gold or Silver Membership, or downgrade from Gold to Silver Membership, simply email me and I’ll sort that out for you immediately – no quibbles, no questions asked. But know that I’ll be doing my best to make sure that you love it so much that you want to stay!

“Guilt-inducing piles of unread classics could become a thing of my past!”

Thanks, Cath – a secret weapon for “shelf-help” fans everywhere. You’re doing the hard work, we’re getting the benefit! Guilt-inducing piles of unread classics could become a thing of my past! Great idea.

Carl Munson, Devon UK, www.newexeter.com

“Through the founding of the Bottom-line Bookclub Cath has created a way to coach and inspire me that overcomes the constraints of time, space and distance.”

Currently my work is very time-consuming as I am managing 6 projects in different cities across South Africa. I spend a large amount of time in commute. Cath’s coaching continuously encourages and challenges me to look at myself and my life in different ways. She gives me new tools and techniques which I can use for improving my productivity and moving beyond the things that inhibit me in all aspects of my life. Through the founding of the Bottom-line Bookclub Cath has created a way to coach and inspire me that overcomes the constraints of time, space and distance.

Malcolm Bam, Partner, www.lazercor.com

“It’s very gratifying to know that there are people like Cath helping to spread my work.”

I’m all about people getting practical and taking their ideas and dreams out into the real world and creating more freedom for themselves, rather than just increasing their knowledge of personal development, and I’m thrilled that Cath’s Bottom-line Bookclub is another way that people can be guided to USE the ideas and tools I provide in Escape From Cubicle Nation to create a business that they love doing. Rock on, Cath!

Pam Slim, Coach & Author of Escape From Cubicle Nation

“The Bottom Line Book Club is a fantastic resource for busy professionals and entrepreneurs who understand the importance of continual professional and personal development…”

The Bottom Line Book Club is a great idea and a fantastic resource for busy professionals and entrepreneurs who understand the importance of continual professional and personal development but don’t always have the time to read all the right books and find out what works for them. The BLBC helps you cut right to the chase and saves you wasting time – something which any entrepreneur will tell you, is often more valuable to them than money.

“Thank you Cath… you have totally saved my time, my sanity, and my professional reputation.”

When Cath asked me to take a look at her new product, the Bottom-line Bookclub, I’ll be honest… I didn’t want to. Do I seriously need another thing to do? Another thing to feel guilty about NOT doing? I got to her page and my mind was blown. She just wanted me to take a look and I’d signed up before I’d even read the whole description.

This is completely and absolutely perfect for me. Probably for you too. In my industry, it’s expected that I keep my hand in and know what’s going on, but who has the time? Where is the Cliff’s Notes? We get them for Shakespeare… why not self dev? Thank you Cath… you have totally saved my time, my sanity, and my professional reputation.

Naomi Dunford, www.ittybiz.com

So Which is Right For You? Silver, Gold or Individual Bottom-lines?

Each of the options will give you the Bottom-line on the precious 20% that’ll get you 80% of the results you want, and step-by-step coaching to help you use the highest-leverage change tools in your own life, just like I give my one-to-one coaching clients… each for less than the price of an average restaurant meal for two.

The questions to ask yourself are:

• Do you want it every month, as a commitment to your life-long learning?
• Do you want the Author/ Expert Interview, so you can hear another expert voice on the topic?
• Do you want the flexibility of access to the archives so you can get more than 1 Bottom-line each month or choose to focus on a theme each month and learn at your own pace?
• Are you interested in accessing one-to-one coaching and other Mine Your Resources offerings at a 30% discount?

Only you can decide which option is best for you.

Gold Memberships are Limited

If you’re considering the Gold Membership option, then move quickly, because I’ve decided to limit the Gold Memberships. Since Gold Membership includes 30% off all things Mine Your Resources, which includes coaching, and I only have limited hours in the day to coach and want to make sure that I can follow through on my commitment to Gold Members, I’ve decided to limit Gold Membership to 40 people. I don’t know how long it’ll take for those spots to fill up, but when they’re gone, they’re gone.

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Here’s to mining our resources together, working smarter instead of harder and creating more of the life you want! I hope you’ll join us…